The Slow Socials
Your personalised seasonal content plan
Your camera roll is full.
So why does posting still feel so hard?
You’ve got the photos and clips. But choosing what to share, finding something worth saying and pulling it all together? That’s where you get stuck.
I bring my photographer’s eye to your camera roll, uncover the stories that make your business yours, and turn them into a personalised plan for the season ahead.
12 bespoke content ideas. What to say. Which photos and clips to use. Plus ways to revisit each idea with fresh angles, so it takes you even further.
“Share your story” is lovely advice. Until you’re staring at 1,000 photos wondering what the bloody story is.
You know how to make a reel. You can put a carousel together. But which photos belong in it? What’s the point you’re making? And why would someone stop to read?
Another evening goes into choosing a photo, typing a caption and deleting it.
I help you see what’s worth sharing and give you a clear way to share it.
I get to know you and your business, then look through your photos and clips with my photographer’s eye. The detail you’ve stopped noticing. The reason you do something a certain way. The throwaway comment that deserves a whole post.
I turn those discoveries into ideas with a hook, talking points and the exact visuals to use.
So you can sit down to create the post, instead of spending the evening trying to think of one.
I’ll look at a photo and think,
“Wait, there’s a whole story behind this one.”
One of my favourite parts of photographing a business is finding out the story behind it. How it started, what matters to the person behind it, and whether their Instagram actually feels like them. Then I get to spend time in their space and photograph it with all of that in mind.
When I send a gallery over, I’m often thinking, “Oh, that would make such a good post about…” Because now I know the story behind the photos.
Then I thought, why am I only doing this for people I photograph? If you sent me the photos and clips already on your phone, I could still get to know you and your business, and help you find the stories in them.
That’s where The Slow Socials came from. It’s the bit of photography I love, just without me taking the photos.
(Unless you want me to take those too, in which case you can have a nose at my photography packages 🤎)
A season of content, shaped around what makes your business yours.
12 core stories. A whole season of ways to share them.
The story - the message, moment or angle at its heart
Talking points - details to help you shape the caption or carousel in your own words
Hooks - a few ways to draw people in
Visual direction - the photos and clips I’d use from your Drive, with a suggested order
Post purpose - whether it’s there to connect, share or invite
Format suggestion - a Reel, carousel or single image
£295
How your plan takes you through the season
Your 12 ideas are the starting point. With two hooks for each and a section showing you how to take it further, here’s how your content could unfold across three months.
Month One: Share
Use your 12 ideas from your personalised plan to create your first month of posts, with the first hook, talking points and recommended photos or clips. Start noticing what gets people talking.
Month Two: Reframe
Come back to each idea using its second hook. Your recycle section gives you ways to change the image, format or angle, so you have fresh content from the same plan.
Month Three: Build
Which posts sparked a conversation and got people asking questions? Use those responses and your recycle suggestions to create an update, a part two or explore a detail you haven’t shared yet.
A suggested rhythm of three posts a week, without having to dream up something completely new every time.
What if the post they remember isn’t directly about what you sell?
It might be a small detail from your day, something a customer said, or a story that seems completely unrelated to your business at first.
But it shows people how you see the world. What you care about. The personality behind the brand.
That’s how someone starts to feel connected to you, before they’re ready to buy. And when they are, they remember more than the product or service. They remember you.
A look inside a Slow Socials plan
Here’s one idea from a client’s plan.
The story we found, how I suggested shaping the post, and the six images from her collection I chose to bring it to life.
How it works…
Step One: Book The Slow Socials
Choose to pay £295 in full or split the cost into two payments of £147.50.
Step Two: Let’s talk about your brand
After booking, you’ll receive a short questionnaire and a Google Drive link to upload your photos and clips.
Once I’ve read your answers, we’ll explore things further through a relaxed 1:1 call or an exchange of voice notes, whichever feels more comfortable for you. We’ll talk about your business, what matters to you and the stories behind your imagery.
Step Three: I’ll create your plan
I’ll look through your Instagram, your questionnaire, our conversation and the photos and clips you’ve shared, then connect the dots and shape those stories into your personalised content plan.
Your PDF will be with you within two weeks of completing our call or voice-note exchange and receiving your questionnaire, photos and clips.
The moment it all clicks…
You’ll get the most from The Slow Socials if…
You know your way around Instagram. You can make a reel or carousel, but deciding what to say and which visuals to use slows you down.
You’ve got photos and clips to work with. Everyday phone captures, professional brand photos, or a mixture of both.
You want people to see more than what you sell. The personality, care and point of view that give them a reason to choose you.
You’re ready to create the posts yourself. You want ideas built around your business, with hooks, talking points and visual direction to help you put them into your own words.
A few things you might be wondering…
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It’s for women who already have a clear feel for their brand, photos and clips to work with, and some confidence using Instagram. If you can make a Reel or carousel but want help finding the story to build it around, you’re in the right place.
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A personalised PDF content plan with 12 story-led ideas. Each includes the story angle, talking points, hook options, visual direction using images you’ve shared, a suggested format and the post’s purpose.
You’ll also get a suggested rhythm and ways to return to your ideas across the season.
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No. I’ll work with the photos and clips you already have. If I spot something that could be useful to capture in future, I can let you know.
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I’ll give you talking points and hooks to help you shape your captions or carousel copy in your own voice. The plan gives you the story and direction; you bring the words to life.
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No. The plan is built around your business, your imagery and the stories within how you work. It can suit product-based and service-based businesses with a clear visual identity and photos or clips to share.
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The 12 ideas are designed to give you direction throughout a season. You can revisit them with different hooks, visuals or angles, and some ideas may lead to more than one post. It’s flexible guidance, rather than a rigid calendar.
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Yes. I’ll review your current Instagram alongside notes from our initial talks and your imagery, looking at what’s already coming through and where your content could show more of your personality, point of view and the stories behind your business. I’ll use that to shape a plan that builds on what you’re already doing.
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The Slow Socials helps you find stories in the photos and clips you already have, then shape them into a personalised content plan.
The Slow Capture helps you notice and take more useful photos and video clips on your phone. One helps you shape and share your existing imagery; the other helps you capture more.
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After booking, you’ll receive a short questionnaire and a Google Drive link to upload your photos and clips.
Once I’ve read your answers, we’ll explore things further through a relaxed 1:1 call or an exchange of voice notes, whichever feels more comfortable for you. We’ll talk about your business, what matters to you and the stories behind your imagery.
I’ll then create your personalised plan and deliver it as a PDF within two weeks of our conversation and receiving your completed questionnaire, photos and clips.
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The Slow Socials is £295, or you can split the cost into 2 payments of £147.50.
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The Slow Socials is built around the photos and clips you already have. If you’d also like professional imagery to sit alongside your everyday content, you can book a brand shoot with me too. We can chat about what would work best for your business.
Let’s make your next season of content feel like you.
You bring the photos, the clips and everything you know about your story and business. I’ll bring my photographer’s eye.
Together, we’ll find the stories that make your brand yours and shape them into 12 personal starting points, so you’ve got content you feel good about sharing, with more of your personality running through it.
The Slow Socials - £295
Or 2 payments of £147.50.
Join The Slow Socials waitlist
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